Logos are nothing new. Man’s desire to claim ownership is inherent. From childhood we carve our names in the tree trunk and later we create a unique signature to protect our identity. A logo is very much like a unique signature, we want it to stand out from the crowd to get instant public recognition.
Logos can be dated as far back as to the Neolithic times 7,000 years ago. During the time of the Roman Empire, logos were used to identify owner ship of bricks which were stamped with the manufactures logo, place of origin and final destination. Today’s logos have only changed a little. The principle of a successful logo design still remains the same. It is claimed in the book, Brain Longevity, by Dharma Singh Khalsa, M.D that the average American sees 16,000 advertisements logos and labels every single day.
ummm hard to believe, isn’t it?
But look around where you are right now. How many logos can you see? There are logos and labels everywhere, and in all sizes, even on your zipper you might find a tiny logo.
Reuters magazine, announced in March 1997, “In the last 30 years, mankind has produced more information than in the previous 5,000.” This huge amount of information has made busy days for the editors as well as the logo designers, and the logos are getting more similar. This constitutes a problem for companies that are trying to distinguish themselves visually and stand above the crowd.