Should I go for HealthInsurancePlans.com or HealthInsurancePlan.com ? In most cases it would be best to purchase both. This doesn’t mean you will have to get two websites, one of the domain can just redirect to the other. Worse case scenario is that your competitor buy the other domain, or an unsatisfied customer get a grab on it and talk bad about your company, this can be devastating. The price is very much depending on where the domain is bought, but be aware of hidden fees which is quiet normal. A .com domain normaly cost from 10-15 USD a year. A domain name is not case sensitive, and can only contain letters, numbers and dashes. Symbols and spaces are not permitted. When you have settled on a name, ask around, what do your friend’s family or clients say about it, is it also easy for them to remember, spell and pronounce? Or do you have to explain why you choose this name.